The present research investigates the economic impact of the weekly market in the city of Ashta on both traders and customers. Ashta is an economically and educationally developed city in Western Maharashtra, where a large-scale weekly market is held every Monday and Friday. Farmers, traders, and customers from approximately 25 surrounding villages participate extensively in this market. Consequently, it is evident that the weekly market exerts a significant influence on local economic transactions, employment generation, trade growth, and consumer purchasing patterns.

Primary data was utilized for this research, and a sample of 50 traders and 50 customers was selected using a sampling method. The data required for the study was collected through questionnaires, interviews, and direct observation. The collected data was classified and subsequently analyzed with the aid of tables, percentages, and statistical analysis.

The study revealed that the weekly market contributes to an increase in traders' income and stimulates local employment generation. It was observed that customers show a strong preference for the weekly market, as it provides them with fresh goods at lower prices. Furthermore, an increasing trend in the use of digital payment methods by both traders and customers was noted. However, the study also highlighted that traders face various challenges, such as a shortage of space, transportation issues, and intensifying competition.